Oct. 3 - Taco Bell names Pete Davidson ‘brand apologist’ | Gen Z demands marketers ditch mainstream

How Gen Z breaks marketing’s cultural mold; FuboTV reports success for advertisers using Unified ID 2.0; Google search expansion could be wake-up call for marketers View online | Signup | Forward

Daily Dive Oct.​ 3,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic The Third-Party Data Deprecation Playbook Cutting-edge brands are executing on a data deprecation playbook today. Learn the 4 tools you need to successfully navigate the privacy-first era. Download the eBook.   Note from the editor If you can believe it, the holiday season is already approaching. As we look ahead, journalists from Marketing Dive, Retail Dive, Supply Chain Dive and Payments Dive are joining forces for a virtual panel Oct. 6. from 2-4:30 p.m. ET. Learn about what to expect during the crucial holiday period in a series of insightful conversations. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Pete Davidson pairs new Taco Bell breakfast item with an apology The Breakfast Crunchwrap reflects an effort by the QSR to reach consumers looking for comfort and familiarity in the morning. How Gen Z breaks marketing’s cultural mold In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction.  FuboTV reports success for advertisers using Unified ID 2.0 The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives. Sponsored Content by Vericast “Ho, Ho, Ho!” or “Ho-hum”: How will consumers greet Holiday 2022? How will people greet Holiday 2022? Research offers insight into holiday plans and priorities. Google search expansion could be wake-up call for marketers A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit.  Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Advertising Must-Reads Free Native Channel Certification [Report] Cookieless Strategies with a Dash of AI [eBook] Developing a Business Case for Programmatic Advertising From Our Library Trendline How marketers are preparing for a cookie-less world Playbook Data Strategy for DTC Marketers: Sustainable Growth Leveraging Customer Data Custom content for TransUnion Trendline How retailers drive consumer loyalty in 2022 Playbook Driving Revenue During a Recession Custom content for Wunderkind Trendline The marketing transition to retail media platforms View all resources What We’re Reading Variety Adam McKay’s Scathing Fake Chevron Ad Blasting Its Role in Climate Change Goes Viral Bloomberg Peloton to Put Fitness Bikes in Hilton’s 5,400 US Hotels CNBC Kim Kardashian pays over $1 million to settle SEC charges linked to a crypto promo on her Instagram Suggest a story we should read Company Announcements Press releases from companies in your industry. New RollWorks Survey Confirms Marketers Rely on Account-Based Marketing to Drive Pipeline and Revenue Goals Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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