Jan. 8 - Lowe's rebuilds with ex-Taco Bell brand chief | Mastercard weaves jingle into original song

Mastercard adds brand melody to original pop song; Ad-supported streaming could benefit as consumers balk at subscription costs, study says; Why USA Today's Ad Meter will get the Super Bowl wrong — again; Esports outlook 2020: What brands need to become winning players View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 8,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Collaboration to Enhance Performance Marketers have access to endless customer data, but having a full view of customer behavior can be hard. In our webinar, learn how to optimize your data by working with a trade partner. Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's In a statement, the retailer's CEO Marvin Ellison called out Thalberg's expertise in building "culturally resonant brands." Mastercard adds brand melody to original pop song The full-length single, which debuts today during a performance at CES, will appear on a "Priceless" album slated for later this year. Ad-supported streaming could benefit as consumers balk at subscription costs, study says As cord cutters look to limit subscription fees, an opportunity grows for advertisers delivering relevant content. Sponsored Content by Virginia Wesleyan University 3 email marketing tips to increase engagement The trick with email marketing is converting email opens into successful sales and brand loyalty. Opinion Why USA Today's Ad Meter will get the Super Bowl wrong — again The system is an outlier in a comparison of different Super Bowl advertiser performance metrics that also highlights the need to assess offline buzz. Deep Dive Esports outlook 2020: What brands need to become winning players Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Sabra announced a QR code-linked sweepstakes, with the winning snack combination debuting during the hummus brand's in-game ad. Read more news What We're Reading The Wall Street Journal New Tactics Punch Holes in Big Tech’s Ad-Fraud Defenses Adweek NBCUniversal Will Unite Linear and Digital Ad Inventory With ‘One Platform’ Offering Ad Exchanger Why LiveRamp Quietly Sold Its Location Data Business Last Year The Drum Xandr is selling pause ads as AT&T looks to broaden TV ad model Suggest a story we should read From Our Library Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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