Jan. 30 - Walmart unveils 1st Super Bowl ad | Facebook ad revenue jumps 25% for new record high

Facebook's ad revenue rises 25% to record $20.7B; Audi's green Super Bowl ad launches broader brand rejuvenation; Ikea goes after urban millennial consumers; How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 30,​ 2020 BROUGHT TO YOU BY — Claravine Digital best practices from top brands Join our free virtual event for digital thought leadership. Access over 20 on-demand presentations and interact with experts live over Slack. Reserve your spot. Walmart's 1st Super Bowl ad touts pickup service with famous aliens The 60-second spot stars iconic characters in their unusual modes of transport picking up groceries at Walmart. Facebook's ad revenue rises 25% to record $20.7B The company doesn't share user data for Instagram, Messenger and WhatsApp, but said the number of people who use at least one of its services rose 11% to 2.3 billion. Audi's green Super Bowl ad launches broader brand rejuvenation At this year's game, the carmaker is doubling down on its sustainability focus and promoting its electric fleet via a "Game of Thrones" celebrity connection. Ikea goes after urban millennial consumers The Swedish furniture retailer plans to open a new concept store in Vienna, Austria. The catch? Cars aren't welcome. How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl In a broader campaign, the Kellogg marketer is pushing into new areas like San Diego Comic-Con and integrating with a "Pocket Morty" mobile app. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Aliens crash into Walmart's first Super Bowl ad, while Coca-Cola teases a Scorsese-starring spot and Hard Rock alters its ad after Kobe Bryant's death. Read more news What We're Reading CNBC Coca-Cola stock rises as earnings meet estimates and Coke brand boosts sales The Wall Street Journal Consumers Say Presidential Campaigns Shouldn’t Advertise in the Super Bowl Ad Age MDC Partners unveils new Anomaly-led agency 'alliance' Bloomberg News Corp. Launches Knewz Platform as Google Search Alternative Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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