Jan. 27 - Avocados from Mexico refreshes Super Bowl strategy | Doritos taps 'Post Limón' for new flavor push

Doritos rebrands Post Malone as Post Limón for new product push; Fox adds commercial time to Super Bowl amid strong marketer demand; Google reconsiders paid search redesign amid criticism; Super Bowl LIV: Tracking every ad for 2020's big game View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 27,​ 2020 BROUGHT TO YOU BY — Claravine Digital best practices from top brands Free virtual event for digital thought leadership. Access over 20 on-demand presentations and interact with experts live over Slack. Reserve your spot. How Super Bowl regular Avocados from Mexico keeps its strategy fresh With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald. Doritos rebrands Post Malone as Post Limón for new product push After the spot debuted at last night's Grammy Awards, the rapper changed his name on social media to support the campaign. Fox adds commercial time to Super Bowl amid strong marketer demand Flexible "floater" slots will appear during unplanned breaks in gameplay to provide organic interruptions in the biggest live event of the year. Sponsored Content by Iterable 6 recipes for marketers craving customer engagement We've deconstructed 6 popular lifecycle campaigns so you can learn to recreate your own versions. Download now. Google reconsiders paid search redesign amid criticism The mid-January redesign of paid search results on desktop obscures the difference between ads and organic results, according to critics. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Hyundai debuts its full ad, Amazon harkens back to the days before Alexa, and Procter & Gamble lets users decide how its multibrand spot plays out. Column Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads The creative, developed by agency VMLY&R, spans 13 languages, a dozen partners and focuses on multicultural outreach to urge participation in the 2020 census. Read more news What We're Reading Digiday Why brands are using in-house agencies for Super Bowl work The Wall Street Journal Kraft Heinz CEO, Pushing for Growth, Separates Winners From Losers Adweek Google Celebrates ‘The Most Searched’ to Set the Stage for Black History Month The Drum How brands including Asics, SAP & Impossible Foods are using tech for good Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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