Jan. 17 - Cheetos' Super Bowl ad launches master brand campaign | Sam Elliot recites 'Old Town Road' for Doritos

Comic Dive: CMO Circus; Saucony buys digital Super Bowl spot focused on sustainability; Retailers' 2020 customer data management strategies are in flux, survey finds; Super Bowl LIV: Tracking every ad for 2020's big game View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 17,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Rise of AI-Enabled Customer Experiences With AI-enabled individualization, built on transparency and real-time data, you deliver better customer service. Learn more about personalization and individualization in our playbook. Note from the editor Marketing Dive will not publish a newsletter on Monday, Jan. 20, in recognition of Martin Luther King Jr. Day. As you settle in for the holiday weekend, be sure to catch up on our recent coverage out of the NRF Big Show. From Starbucks to Target, we heard from retail marketing leaders on how they're preparing for the future of loyalty, leveraging AI to preserve the human connection and racing to build out ad networks that can compete with Amazon. We'll be back in your inbox with our regular coverage on Tuesday the 21st. As always, thanks for reading. Best, Peter Adams Reporter, Marketing Dive Twitter | Email Cheetos kicks off 2020 master brand campaign with Super Bowl spot MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name. Column Comic Dive: CMO Circus As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources. Saucony buys digital Super Bowl spot focused on sustainability During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website. Retailers' 2020 customer data management strategies are in flux, survey finds As consumer expectations grow, retailers are taking a closer look at how data can support cross-channel experiences. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Doritos taps actor Sam Elliott to recite lyrics from Lil Nas X's "Old Time Road," while Secret Deodorant opts to air its ad on "The Ellen Show" before the game. Opinion Retail resolution: Watch everything Toys R Us does in 2020 The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers, writes CM Group's Jason Grunberg. Read more news What We're Reading Retail Dive Gap Inc. reverses plans to spin off Old Navy Mobile Marketer Avocados From Mexico links Super Bowl buzz to blockchain TechCrunch Hulu to debut new ad formats in 2020 focused on letting users make choices, transact with advertisers Vox Peacock, NBC's new streaming service, wants you to watch ads Suggest a story we should read From Our Library Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio Playbook Growing Your Business with Collaborative Analytics By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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