Jan. 15 - Can retailers meet digital advertising's opportunity? | Under Armour's star-studded campaign

Under Armour taps celebrity athletes for global ad campaign; Google plans to drop support of ad-tracking technology; M&M's rolls out red carpet for special Oscars packaging; Retailers' 2020 customer data management strategies are in flux, survey finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 15,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Rise of AI-Enabled Customer Experiences With AI-enabled individualization, built on transparency and real-time data, you deliver better customer service. Learn more about personalization and individualization in our playbook. Can revenue-hungry retailers rise to meet digital advertising's opportunity? From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success. Under Armour taps celebrity athletes for global ad campaign The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company. Google plans to drop support of ad-tracking technology The search giant aims to protect consumer privacy, and will prevent marketers from connecting browser cookies to websites they don't operate. Sponsored Content by Oracle Netsuite Ebook: Netsuite's guide to VC funding Download this ebook to receive your start-to-finish guide on acquiring VC funding. Download the ebook now. M&M's rolls out red carpet for special Oscars packaging New ads will debut during the awards ceremony, with additional customized videos on YouTube that tailor content to specific audiences after the show. Retailers' 2020 customer data management strategies are in flux, survey finds As consumer expectations grow, retailers are taking a closer look at how data can support cross-channel experiences. How Starbucks uses AI to counter mobile's isolating effect At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides. Read more news What We're Reading Ad Age Alex Bogusky to depart CPB — again Adweek Exclusive: Publicis Groupe Is Reviving Razorfish Ad Exchanger Dentsu Aegis Network Acquires E-Nor, Beefing Up Google Marketing Platform Expertise The Verge Sen. Ron Wyden calls for an investigation of the ad-blocking industry Suggest a story we should read From Our Library Playbook Growing Your Business with Collaborative Analytics By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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