Weekender: How Target and Reebok reinvigorated loyalty with a data-driven playbook

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Marketing Dive's Top News Weekender | Jan.​ 18,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Rise of AI-Enabled Customer Experiences With AI-enabled individualization, built on transparency and real-time data, you deliver better customer service. Learn more about personalization and individualization in our playbook. How Target and Reebok reinvigorated loyalty with a data-driven playbook Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround. Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop. How Starbucks uses AI to counter mobile's isolating effect At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides. Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years. Heineken enlists James Bond to push non-alcoholic beer The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January. Best of What We're Reading Inc. Facebook Used to Be an Essential Marketing Tool. These CEOs Are Doing Just Fine Without It The New York Times Away C.E.O. Is Back, Just Weeks After Stepping Down Adweek Exclusive: Publicis Groupe Is Reviving Razorfish Digiday Winners, losers and fallout from Google's plan to drop cookies Digiday The rise of streaming is sapping cable TV programming Adweek What Will Drive the Next Wave of M&A in Mar Tech? Suggest a story we should read From Our Library Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio Playbook Growing Your Business with Collaborative Analytics By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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