Jan. 29 - Inside Pringles' 'Rick and Morty' tie-up | Popeyes nods to Beyoncé with apparel line

Popeyes sells athleisure inspired by Beyoncé's Ivy Park line; Super Bowl LIV: Tracking every ad for 2020's big game; Sports sponsorship spend to increase the most in a decade, report says; One size does not fit all for brands in music View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 29,​ 2020 BROUGHT TO YOU BY — Claravine Digital best practices from top brands Free virtual event for digital thought leadership. Access over 20 on-demand presentations and interact with experts live over Slack. Reserve your spot. How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl In a broader campaign, the Kellogg marketer is pushing into new areas like San Diego Comic-Con and integrating with a "Pocket Morty" mobile app. Popeyes sells athleisure inspired by Beyoncé's Ivy Park line New limited-edition apparel comes after some fans noticed the similarities between the singer's sold-out Adidas collection and the QSR chain's uniforms. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Bud Light will let fans pick which Post Malone-starring spot will air, while Pepsi, Microsoft, Pop-Tarts and more revealed their full ads. Sports sponsorship spend to increase the most in a decade, report says Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%. Opinion One size does not fit all for brands in music As brands begin to enter the music vertical, it's important to recognize that tactics must be strategically aligned with objectives, says Momentum Worldwide's Glenn Minerley. Read more news What We're Reading Ad Age Now That Facebook Lets Users Clear Internet Tracks, Marketers Lose Another Signal To Target Ads The Hollywood Reporter Netflix to Lay Off Employees as It Shifts Marketing Strategy Digiday Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions The Wall Street Journal Les Wexner, Billionaire Behind Victoria’s Secret, in Talks to Sell Brand Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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