Weekender: Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads

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Marketing Dive's Top News Weekender | Jan.​ 25,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Deliver More Relevant Customer Service Improve customer retention and loyalty through empowered service by arming your team with the data to not only mitigate customer concerns, but anticipate their needs. Learn more in our webinar. Column Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads The creative, developed by agency VMLY&R, spans 13 languages, a dozen partners and focuses on multicultural outreach to urge participation in the 2020 census. With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario The move is neither unprecedented in tech nor unexpected from Google, but a fiery response speaks to its industry-rattling implications. Volvo ties car sweepstakes to a safety happening during the Super Bowl The automaker says both its own safety features and a two-point play taking place during the match can be game-changing. Planters kills off Mr. Peanut, plans Super Bowl funeral ad The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot. Ford focuses on black women with 'Built Phenomenally' campaign Created by and for black women, the new campaign illustrates the carmaker's commitment to inclusive representation in its advertising. Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game. Best of What We're Reading The New York Times This Company Says It Will Fix Your Smile. It May Shush You if It Doesn’t. AdExchanger Reed Hastings Explains Why Netflix Won't Ever Sell Ads CNBC Why Planters killed off Mr. Peanut AdAge Hallmark Channel CEO steps down following same-sex ad controversy The Wall Street Journal Kotex Decides Women's Blood Is Red, Not Blue Digiday Google’s latest search results change further blurs what’s an ad Suggest a story we should read From Our Library Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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