Jan. 16 - Heineken 0.0 enlists Bond | Cheetos, Mtn Dew, Pop-Tarts tap Super Bowl as product launchpad

Busch cuts beer price based on Midwest snowfall; CTV extends audience reach while boosting engagement, study says; Super Bowl LIV: Tracking every ad for 2020's big game; Can revenue-hungry retailers rise to meet digital advertising's opportunity? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 16,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Rise of AI-Enabled Customer Experiences With AI-enabled individualization, built on transparency and real-time data, you deliver better customer service. Learn more about personalization and individualization in our playbook. Heineken enlists James Bond to push non-alcoholic beer The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January. Busch cuts beer price based on Midwest snowfall Through March 21, the Anheuser-Busch brand will track the weather in seven cities and take $1 off a case per inch of snow. CTV extends audience reach while boosting engagement, study says The analysis of 60 million interactive impressions across a number of major brands found that CTV effectively reaches cord-cutters and cord-nevers. Sponsored Content by Marketing Dive Brand Studio Make the most of your data with collaborative analytics When you share detailed data with your trade partners, you empower them to make more informed decisions that benefit not only their business but yours as well. Learn more in this on-demand webinar. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Cheetos and Mtn Dew will promote big new product launches, while Pop-Tarts is working with a "Queer Eye" star on its first-ever in-game ad. Can revenue-hungry retailers rise to meet digital advertising's opportunity? From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success. Under Armour taps celebrity athletes for global ad campaign The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company. Read more news What We're Reading Campaign US 'Creativity should not be in-housed,' stresses Diageo SVP Digiday Winners, losers and fallout from Google's plan to drop cookies Adweek How the North American International Auto Show Reinvents Itself for a New Decade Suggest a story we should read From Our Library Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio Playbook Growing Your Business with Collaborative Analytics By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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