Jan. 22 - Ford campaign is for and by black women | Google rattles marketing industry

With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario; Smirnoff splashes into seltzer sector with 'The Bachelor' tie-up; DoubleVerify rolls out certification program to address CTV ad fraud; Super Bowl LIV: Tracking every ad for 2020's big game View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 22,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Deliver More Relevant Customer Service Improve customer retention and loyalty through empowered service by arming your team with the data to not only mitigate customer concerns, but anticipate their needs. Learn more in our webinar. Ford focuses on black women with 'Built Phenomenally' campaign Created by and for black women, the new campaign illustrates the carmaker's commitment to inclusive representation in its advertising. With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario The move is neither unprecedented in tech nor unexpected from Google, but a fiery response speaks to its industry-rattling implications. Smirnoff splashes into seltzer sector with 'The Bachelor' tie-up The "Will You Accept This Rosé?" campaign is timed to run alongside the hit reality show's current season, where the drinks will appear on screen. Sponsored Content by Oracle Netsuite Ebook: Netsuite's guide to VC funding Download this ebook to receive your start-to-finish guide on acquiring VC funding. Download the ebook now. DoubleVerify rolls out certification program to address CTV ad fraud Amobee, MediaMath, SpotX, The Trade Desk and AT&T's Xandr are the first ad-tech platforms to receive the certification. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game SodaStream teases a spot featuring TV personality and scientist Bill Nye, while Planters "leaks" an ad that kills off its Mr. Peanut mascot. Read more news What We're Reading Campaign Gap's Alegra O'Hare exits as brand 'redefines CMO role' AdExchanger Reed Hastings Explains Why Netflix Won't Ever Sell Ads Reuters KFC apologizes for 'sexist' Australian ad Mobile Marketer Super Bowl viewing shifts to connected devices, study finds The Drum 'Credibility is not automatic': Diageo's Syl Saller on the precarious future of CMOs Suggest a story we should read From Our Library Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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