Jan. 28 - Planters halts #RIPeanut campaign | Loyalty drivers grow complex

Loyalty drivers grow complex as consumers get more complicated, report says; One size does not fit all for brands in music; How Super Bowl regular Avocados From Mexico keeps its strategy fresh; Super Bowl LIV: Tracking every ad for 2020's big game View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 28,​ 2020 BROUGHT TO YOU BY — Claravine Digital best practices from top brands Free virtual event for digital thought leadership. Access over 20 on-demand presentations and interact with experts live over Slack. Reserve your spot. Planters halts #RIPeanut campaign after Kobe Bryant's death As sports fans mourn the loss of a celebrated athlete, consumers may have felt it in poor taste for the snack brand to playfully mourn its 104-year-old mascot. Loyalty drivers grow complex as consumers get more complicated, report says Loyalty lifted an average of 20% over the past year, suggesting that consumers are clinging to companies that deliver in an uncertain landscape. Opinion One size does not fit all for brands in music As brands begin to enter the music vertical, it's important to recognize that tactics must be strategically aligned with objectives, says Momentum Worldwide's Glenn Minerley. Sponsored Content by Oracle Netsuite Ebook: Netsuite's guide to VC funding Download this ebook to receive your start-to-finish guide on acquiring VC funding. Download the ebook now. How Super Bowl regular Avocados From Mexico keeps its strategy fresh With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Cheetos, Pringles, Squarespace and a host of other brands revealed their Super Bowl ads just days before the big game. Read more news What We're Reading MediaPost Dentsu Aegis Acquires Digital Pi Recode The dark underbelly of Amazon Prime Video Adweek Why Rob Gronkowski Will Be Wearing Wrangler Jeans to the Super Bowl Digiday ‘Sequential liability is bullshit’: Publishers press ad tech firms to protect them from programmatic clawbacks Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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