Jan. 23 - Planters kills off Mr. Peanut | Old Spice Guy returns for anniversary

Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign; Accenture Interactive partners with Ideoclick to expand e-commerce services; With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario; Super Bowl LIV: Tracking every ad for 2020's big game View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 23,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Deliver More Relevant Customer Service Improve customer retention and loyalty through empowered service by arming your team with the data to not only mitigate customer concerns, but anticipate their needs. Learn more in our webinar. Planters kills off Mr. Peanut, plans Super Bowl funeral ad The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot. Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign In an ad that targets younger audiences, the iconic brand character "Old Spice Guy" is back as an embarrassing dad. Accenture Interactive partners with Ideoclick to expand e-commerce services The cloud-based software and services firm is best known for its work with consumer brands that sell on Amazon. Sponsored Content by Marketing Dive Brand Studio Leveraging digital transformation to attract Millennials As Millennials and Gen Zers dominate the workforce, membership associations need to modernize their experiences to stay relevant. In our playbook, learn how to meet the changing needs of this generation through digital solutions. With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario The move is neither unprecedented in tech nor unexpected from Google, but a fiery response speaks to its industry-rattling implications. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Budweiser taps Oscar-winning director Kathryn Bigelow for an inspiring spot, while Heinz will split the screen to air four ads at once.​ Read more news What We're Reading Digiday Google’s latest search results change further blurs what’s an ad TechCrunch Fortnite just officially became a high school and college sport The New York Times This Company Says It Will Fix Your Smile. It May Shush You if It Doesn’t. AdAge Hallmark Channel CEO steps down following same-sex ad controversy Suggest a story we should read From Our Library Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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