Jan. 31 - Long shadow hangs over Super Bowl LIV marketing | Amazon ad sales surge 41%

Comic Dive: Super Bowl Product Blitz; Amazon's ad sales surge 41% to record $4.8B; Coke extends Super Bowl ad with Alexa tie-in, energy drink giveaway; Unilever increases spend on purpose-driven marketing View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 31,​ 2020 BROUGHT TO YOU BY — Claravine Digital best practices from top brands Join our free virtual event for digital thought leadership. Access over 20 on-demand presentations and interact with experts live over Slack. Reserve your spot. Kobe Bryant's death casts long shadow over Super Bowl LIV marketing Planters paused its #RIPeanut campaign while Hard Rock Cafe and Genesis are making last-minute edits to their ads in a potentially unprecedented shake-up ahead of the big game. Column Comic Dive: Super Bowl Product Blitz Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products. Amazon's ad sales surge 41% to record $4.8B On its Q4 earnings call, executives detailed how the e-commerce giant can help deepen brand engagement and customer loyalty via its ad offerings. Coke extends Super Bowl ad with Alexa tie-in, energy drink giveaway Amazon Treasure Trucks will hand out free energy drinks to encourage people to "show up" to work the Monday after the big game. Unilever increases spend on purpose-driven marketing The company is making purpose one of its pillars of growth and says internal data shows that the approach drives short- and long-term results. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game McDonald's shows off famous orders, Coke taps Martin Scorsese and Jonah Hill, and P&G rolled out its interactive ad. Read more news What We're Reading Ad Age Corona says consumers aren't confusing its brand with the Coronavirus Adweek Capital One Ends Relationship With DDB, Names GSD&M Agency of Record The Wall Street Journal IKEA Promises New Data Controls for Consumers The Washington Post You’ve got snail mail: Targeted online ads are now literally following you home Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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