Jan. 13 - How Target, Reebok reinvigorated loyalty | Microsoft debuts retail ad tools at NRF

Microsoft introduces new ad tools for retailers at NRF; Consumers trust USPS, Amazon and Google more than any other brands; Nielsen buys Precima to expand retail, CPG analytics; CCPA and the continued 'privacy paradox' View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 13,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Rise of AI-Enabled Customer Experiences With AI-enabled individualization, built on transparency and real-time data, you deliver better customer service. Learn more about personalization and individualization in our playbook. Note from the editor Retail often leads the pack in finding exciting new ways to integrate technology into the consumer experience. At the same time, retailers today face mounting pressures relevant to the entire marketing sector, from the promises and perils of dealing with Amazon to growing brands in an era of increasingly fickle consumers. For the first time, Marketing Dive is on the ground at the National Retail Federation's Big Show in New York. We'll dispatch stories daily during the conference as we hear about topics ranging from strengthening customer loyalty to designing strategies catered to Gen Z. Read our first article from the show below, and be sure to check back throughout the week for the latest news and analysis from one of retail's most eventful annual gatherings. Best, Peter Adams Reporter, Marketing Dive Twitter | Email How Target and Reebok reinvigorated loyalty with a data-driven playbook Marketing executives at the NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround. Microsoft introduces new ad tools for retailers at NRF Home Depot saw customer engagement and promoted product growth increase on its e-commerce site thanks to Microsoft's PromoteIQ platform. Consumers trust USPS, Amazon and Google more than any other brands Despite large amounts of mistrust among institutions, consumers still put their faith in tech giants and legacy brands, Morning Consult's study found. Sponsored Content by Iterable 6 recipes for marketers craving customer engagement We've deconstructed 6 popular lifecycle campaigns so you can learn to recreate your own versions. Download now. Nielsen buys Precima to expand retail, CPG analytics The deal expands the media and ratings company's division that focuses on retail and CPG. Opinion CCPA and the continued 'privacy paradox' Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan. Column Campaign Trail: Equinox finds purpose by subverting Narcissus myth The New Year's spot appears to romanticize vanity, but its creators hope the underlying message has some muscle. Read more news What We're Reading Restaurant Dive Subway's C-suite carousel turns again Inc. Facebook Used to Be an Essential Marketing Tool. These CEOs Are Doing Just Fine Without It Adweek What Will Drive the Next Wave of M&A in Mar Tech? Digiday The rise of streaming is sapping cable TV programming Suggest a story we should read From Our Library Playbook Growing Your Business with Collaborative Analytics By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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