Jan. 21 - Doritos taps Lil Nas X for big game ad | Volvo runs Super Bowl safety sweepstakes

Volvo ties car sweepstakes to a safety happening during the Super Bowl; Olympics, election power 7.2% lift in 2020 US ad spending, study predicts; Super Bowl LIV: Tracking every ad for 2020's big game; Comic Dive: CMO Circus View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 21,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Deliver More Relevant Customer Service Improve customer retention and loyalty through empowered service by arming your team with the data to not only mitigate customer concerns, but anticipate their needs. Learn more in our webinar. Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game. Volvo ties car sweepstakes to a safety happening during the Super Bowl The automaker says both its own safety features and a two-point play taking place during the match can be game-changing. Olympics, election power 7.2% lift in 2020 US ad spending, study predicts More than 57% of the total, or $223.1 billion, will go toward offline channels such as linear TV and experiential marketing. Sponsored Content by Iterable 6 recipes for marketers craving customer engagement We’ve deconstructed 6 popular lifecycle campaigns so you can learn to recreate your own versions. Download now. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Budweiser Canada refreshes "Whassup" with an Uber tie-in, and Verizon showcases first responders and 5G in spots that will culminate at the game. Column Comic Dive: CMO Circus As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources. Opinion Retail resolution: Watch everything Toys R Us does in 2020 The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers, writes CM Group's Jason Grunberg. Read more news What We're Reading The New York Times With Impeachment in the News, Ads Are Staying Away From Politics Barron's It’s Time for Netflix to Consider Ads, Investor Says Ad Age Fox isolates Trump and Bloomberg Super Bowl ads: sources CNBC Microsoft is bringing out the big guns against Slack with new global ad campaign for Teams Suggest a story we should read From Our Library Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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