Jan. 2 - Pepsi's 1st permanent US tagline in 2 decades | How QSRs lead in personalized experiences

How QSRs are leading the way on personalized, omnichannel experiences; Miller64 taps into Dry January trend to win over millennials; Booking.com campaign pushes New Year's resolution-themed travel; Volkswagen bids farewell to Beetle with #TheLastMile campaign View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 2,​ 2020 Pepsi uncaps 1st permanent US tagline in 2 decades "That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads. How QSRs are leading the way on personalized, omnichannel experiences Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond. Miller64 taps into Dry January trend to win over millennials The low-calorie, low-alcohol brew pushes a "Dry-ish January" with "Succession" actor Nicholas Braun. Booking.com campaign pushes New Year's resolution-themed travel The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more. Volkswagen bids farewell to Beetle with #TheLastMile campaign An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Sabra Hummus will make its first foray into the big game with a 30-second spot, while TurboTax appears for the seventh straight year. Read more news What We're Reading Digiday After encroaching on agency turf, consultancies are poised to take a step back in 2020 MediaPost Dentsu Cuts 3% Of Workforce, Downgrades Revenue, Profit Outlook The Wall Street Journal Comcast in Advanced Talks to Buy Free TV Service Xumo CNBC Vox Media has a new pitch for advertisers after buying New York Magazine and affiliated sites Suggest a story we should read From Our Library Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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