Jan. 10 - Bud Light banks on seltzer | Equinox finds purpose in Narcissus myth

Campaign Trail: Equinox finds purpose by subverting Narcissus myth; P&G sponsors launch of Seneca Women's female-focused podcast network; McDonald's creates new tech executive role, digital engagement team; Planet Fitness' 2020 spot takes the 'bullfit' out of exercise View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 10,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Collaboration to Enhance Performance Marketers have access to endless customer data, but having a full view of customer behavior can be hard. In our webinar, learn how to optimize your data by working with a trade partner. Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends The debut campaign for Bud Light Seltzer launches around the NFL playoffs with ads taking place in a new setting of Seltzer, Pennsylvania. Column Campaign Trail: Equinox finds purpose by subverting Narcissus myth The New Year's spot appears to romanticize vanity, but its creators hope the underlying message has some muscle. P&G sponsors launch of Seneca Women's female-focused podcast network As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented. McDonald's creates new tech executive role, digital engagement team The chief digital engagement officer will oversee digital ordering, payments, personalization, loyalty and delivery. Planet Fitness' 2020 spot takes the 'bullfit' out of exercise A new ad counters the fitness industry's competitiveness and aims to appeal to people focused on their New Year's resolutions. Read more news What We're Reading Bloomberg Alphabet Nears $1 Trillion Value on Ad-Growth Optimism CNBC The streaming wars aim to kick off a new era in TV advertising The Wall Street Journal Landmark Facebook Settlement Still Working Its Way Through Court Adweek NFL Teams With H&M to Offer Branded Gear Outside of the US Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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