Aug. 7 - Hanes embraces 'Every Bod' type | Bumble sponsors all-female 'Fortnite' team

Bumble sponsors all-female 'Fortnite' team; Study: Consumer brands waste $50B of digital, trade marketing spend; Nike buys data analytics startup Celect to boost DTC sales; Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 7,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Headless Commerce To battle rising customer acquisition costs, marketers are going headless to integrate content with commerce. Learn how in our upcoming webinar. Register now. Hanes pushes body positivity in 'Every Bod' campaign Embracing an inclusive approach, the brand is promoting everything "from dad bods to bachelor pad bods, pro bods and average joe bods." Bumble sponsors all-female 'Fortnite' team The social networking app is teaming with Gen.G to empower women in the esports world. Study: Consumer brands waste $50B of digital, trade marketing spend Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all. Sponsored Content by Reputation Institute CMOs from world's largest companies discuss brand vs. reputation Research indicates how managing your reputation may be the most overlooked competitive differentiator by marketing and communications professionals. Access report. Nike buys data analytics startup Celect to boost DTC sales Retailers use data from the cloud-based platform to optimize their inventories with hyper-local demand predictions. UPDATED Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions At the time of the deal's announcement, Dataxu's CEO said it "changes everything" for CTV, but a new report outlines limits. Read more news What We're Reading Digiday ‘Reclaim a seat at the table’: Microsoft is diversifying its advertising business AdAge Comscore is 'exploring all strategic options' after missing on revenue Glossy ‘We have nothing to lose’: Modcloth is gearing up for a Walmart-free future Adweek Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company Suggest a story we should read Upcoming Event Elevating the Digital Experience: Blending Content and Commerce Aug. 15, 2019 - Aug. 15, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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