Aug. 14 - Rice Krispies unwraps comfort packaging | Personalization doesn't spur data-sharing

Promise of personalization has little impact on consumer willingness to share data, study reveals; Report: Google to end longtime ban on fantasy sports ads; Levi's tailors sports marketing strategy as athletes become influencers; Nevada's new privacy law is just the beginning View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 14,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Elevate Your Brand with Personalized Marketing The ‘Amazon Effect’ is empowering brands to better act on data. In our upcoming webinar, learn how to organize and deploy marketing data to stay ahead of the competition. Register now. Rice Krispies designs Love Notes packaging to comfort kids with autism Other snack brands have turned to packaging innovation and cause-led initiatives to stand out in the crowded back-to-school season. Promise of personalization has little impact on consumer willingness to share data, study reveals Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses. Report: Google to end longtime ban on fantasy sports ads Beginning in some states this month, the change lets brands like DraftKings and FanDuel buy media placements through Google Ads and DV360. Levi's tailors sports marketing strategy as athletes become influencers Social content and experiential events around sports fit into the denim pioneer's broader strategy to find "center of culture" moments, experts said on a panel. Opinion Nevada's new privacy law is just the beginning Not many marketers could easily define the difference between something like the GDPR, the CCPA or other proposed state-level privacy laws. That needs to change, writes Adara's Angela Sultana. Read more news MOBILE MARKETER TRENDLINE Take Advantage of the Mobile Messaging Space SMS, RCS and app messaging offer marketers and brands new ways to optimize their campaigns. Take an in-depth look at trends to expect for the remainder of the year in our sister publication's Trendline. Access Now What We're Reading Adweek CBS and Viacom Set Merger, After 3 Years of On-and-Off Talks Bloomberg Facebook Paid Contractors to Transcribe Users' Audio Chats Reuters Exclusive: Google's jobs search draws antitrust complaints from rivals Retail Dive Kohl's to partner with emerging brands The Drum Two weeks since mass layoffs, Uber names Google vet as VP of global marketing Suggest a story we should read From Our Library Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio View all resources Upcoming Event Raising the Bar with Identity-Based Marketing Aug. 27, 2019 - Aug. 27, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip