Weekender: Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories

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Marketing Dive's Top News Weekender | Aug.​ 31,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Empower Your Brand With Data Using customer data to inform marketing strategies results in a better customer experience and ultimately stronger customer relationships. Learn how to leverage marketing data in our webinar. Column Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories A new campaign from the iconic candy brand — its first in 30 years — aims to replicate positive feelings from childhood with simple, relatable storytelling. Doritos drops its logo to spark UGC from ad-adverse Gen Zers "Another Level" includes skippable YouTube ads, an AR Snapchat Lens and spots airing during MTV's Video Music Awards. Buffalo Wild Wings kicks off football season with relationship-saving 'prenups' The restaurant chain looks to protect fans' football watching with a campaign that doubles down on more traditional views of masculinity. Schick launches club for bald men with New York Fashion Week event Bald heads serve as tickets for "The Baldest Party Ever," which will feature red carpet head shave stations, DJs and influencer appearances. JetBlue takes off with PepsiCo by adding airline's logo to landmark sign in NYC The companies encourage social media users to post photos of the temporary installation with the hashtag #PepsiOnJetBlue. Busch and Big Buck Hunter put wildlife conservation in crosshairs The partnership includes a charity-focused "hunting permit," scannable cans and a social media sweepstakes. Best of What We're Reading The Drum Nearly half of finance marketers suspect they will in-house more work this year The Drum Senior Disney marketing execs laid off Adweek How Brands Are Combatting Influencer Fraud in an Ever-Changing Social Landscape The New York Times Facebook Bans Ads From The Epoch Times Restaurant Dive Papa John's hires Arby's president as CEO Digiday With rise of Amazon, shopper marketing is booming Suggest a story we should read From Our Library Webinar - on demand Raising the Bar with Identity-Based Marketing By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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