Weekender: Campaign Trail: Why Brita used Photoshop to trash idyllic locations

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Marketing Dive's Top News Weekender | Aug.​ 17,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Elevate Your Brand with Personalized Marketing The ‘Amazon Effect’ is empowering brands to better act on data. In our upcoming webinar, learn how to organize and deploy marketing data to stay ahead of the competition. Register now. Column Campaign Trail: Why Brita used Photoshop to trash idyllic locations Part of what powered the #NoFilterNoFuture campaign on Instagram were compelling influencer narratives and a dash of deception. Rice Krispies designs Love Notes packaging to comfort kids with autism Other snack brands have turned to packaging innovation and cause-led initiatives to stand out in the crowded back-to-school season. Levi's tailors sports marketing strategy as athletes become influencers Social content and experiential events around sports fit into the denim pioneer's broader strategy to find "center of culture" moments, experts said on a panel. Hinge kills new mascot in push for users to find love and delete its app The dating app's first international campaign includes ads in New York City subway stations and on Hulu. Foot Locker salutes Nike with ads honoring the swoosh, exclusive gear The duo's latest collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo. Truly Hard Seltzer swipes at beer, wine and spirits in new ads starring Keegan-Michael Key The brand's first campaign under Boston Beer Company's new CMO features spots helmed by Hollywood director Doug Liman. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Can brands avoid backlash as sustainability scrutiny piles up? Big businesses are some of the world's largest producers of waste, and they're under mounting pressure to craft strategies to address the issue. Experts advise that actions speak louder than words. MOBILE MARKETER TRENDLINE Take Advantage of the Mobile Messaging Space SMS, RCS and app messaging offer marketers and brands new ways to optimize their campaigns. Take an in-depth look at trends to expect for the remainder of the year in our sister publication's Trendline. Access Now Best of What We're Reading Restaurant Dive Yum Brands appoints new CEO Bloomberg FTC Chief Says He's Willing to Break Up Big Tech Companies Retail Dive Walmart sets pace for competitors with strong Q2 TechCrunch Verizon is selling Tumblr to WordPress.com parent, Automattic Bloomberg Facebook Paid Contractors to Transcribe Users' Audio Chats The Wall Street Journal Viacom-CBS Merger Could Boost Advertising Ambitions Suggest a story we should read From Our Library Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio View all resources Upcoming Event Raising the Bar with Identity-Based Marketing Aug. 27, 2019 - Aug. 27, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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