Weekender: Direct Auto taps Tonya Harding, Johnny Manziel for rebrand focused on second chances

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Marketing Dive's Top News Weekender | Aug.​ 24,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Optimize Your Marketing Team's Success Is your marketing team aligned with company priorities? In our new playbook, we'll detail how strategy alignment can increase efficiencies across a multitude of marketing channels. Download now. Direct Auto taps Tonya Harding, Johnny Manziel for rebrand focused on second chances Rapper Fat Joe also makes an appearance in the campaign created with agency of record Pereira O'Dell. Campbell Soup, Rolex top ranking of brand personality Trustpilot revealed the "big five" basic traits are openness, conscientiousness, extraversion, agreeableness and emotional range. McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR. Howard Johnson sweetens brand refresh with candy-constructed hotel room An experiential pop-up shows off the Wyndham-owned chain's first design update in more than 25 years. Planters celebrates '90s snack's return with cheesy Twitter giveaway People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff. Featured Resources FROM: monday.com Manage anything in one centralized work hub The Project Management tool for marketing teams: 2019 Webby Award winner for team productivity software. Join the Revolution! Ebook: 5 Ways Digital Work Management is Driving a New Productivity Revolution. Team collaboration made simple, like having 4 tools in one for all your conversations, files, briefs, checklists, and sheets. Best of What We're Reading AdAge CMO turnover has stabilized but minority hiring still lags AdAge Bill could sink controversial floating digital billboards in New York The Wall Street Journal JetBlue Tacks Its Name Onto Landmarked Pepsi-Cola Sign in Queens Food Dive Coca-Cola gets into the Christmas spirit with 2 holiday flavors The Wall Street Journal Nike to Change Pregnancy Policy in Athlete Contracts Bloomberg Amazon Tests 'Top Brand' Label for Some Big-Name Fashion Sellers Suggest a story we should read From Our Library Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio View all resources Upcoming Event Raising the Bar with Identity-Based Marketing Aug. 27, 2019 - Aug. 27, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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