Aug. 21 - Planters' cheesy Twitter giveaway | The top 6-second YouTube ads

Subaru, Frito-Lay top ranking of 6-second ads on YouTube; Facebook's new off-site activity tool likely to impact marketers; Lowe's taps YouTube DIYer for video series on NFL-themed home makeovers; The boardroom's obsession with NPS is shortsighted View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 21,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Optimize Your Marketing Team's Success Is your marketing team aligned with company priorities? In our new playbook, we'll detail how strategy alignment can increase efficiencies across a multitude of marketing channels. Download now. Planters celebrates '90s snack's return with cheesy Twitter giveaway People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff. Subaru, Frito-Lay top ranking of 6-second ads on YouTube Dove is the first brand to make the top 10 list with a cause-driven message around the underrepresentation of women in media. Facebook's new off-site activity tool likely to impact marketers Users can see information that apps and websites gather about them and prevent the data from being linked to their Facebook accounts. Sponsored Content by Quad Realism: The key to Gen Z marketing Generation Z has $40 billion in spending power. Marketers need a new mindset to connect with this generation. Lowe's taps YouTube DIYer for video series on NFL-themed home makeovers A campaign debuting ahead of the league's 100th season promotes the more than 10,000 licensed products available in Lowe's stores and online.  Opinion The boardroom's obsession with NPS is shortsighted Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and people's heads, writes Clarabridge's Sid Banerjee. Read more news Featured Resources FROM: monday.com Manage anything in one centralized work hub The Project Management tool for marketing teams: 2019 Webby Award winner for team productivity software. Join the Revolution! Ebook: 5 Ways Digital Work Management is Driving a New Productivity Revolution. Team collaboration made simple, like having 4 tools in one for all your conversations, files, briefs, checklists, and sheets. What We're Reading Bloomberg YouTube Plans to End Targeted Ads on Videos Aimed at Kids The Verge Apple reportedly ups TV spending by $5 billion to compete with Amazon and Netflix The Drum Estée Lauder now spends a huge portion of its marketing budget on influencers AdAge Bill could sink controversial floating digital billboards in New York Suggest a story we should read From Our Library Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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