Aug. 26 - Doritos drops logo to attract Gen Z | Pepsi adds JetBlue to landmark sign

JetBlue takes off with PepsiCo by adding airline's logo to landmark sign in NYC; Dum Dums lollipops get animated for first ad campaign in 3 decades; Sweetarts taps designer Christian Siriano to bring 'Be Both' campaign to the runway; Comic Dive: CMO Tribunal View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 26,​ 2019 Doritos drops its logo to spark UGC from ad-adverse Gen Zers "Another Level" includes skippable YouTube ads, an AR Snapchat Lens and spots airing during MTV's Video Music Awards. JetBlue takes off with PepsiCo by adding airline's logo to landmark sign in NYC The companies encourage social media users to post photos of the temporary installation with the hashtag #PepsiOnJetBlue. Dum Dums lollipops get animated for first ad campaign in 3 decades Agency Smith Brothers developed the creative, which uses the iconic candy to add color to black-and-white animations reminiscent of Shel Silverstein books. Mobile Marketer Trendline Everything you need to know about mobile messaging Despite its maturity, texting is still massively popular, with businesses expected to send 2.5 trillion messages in 2019. Find out what you need to know about today’s messaging trends. Access the trendline. Sweetarts taps designer Christian Siriano to bring 'Be Both' campaign to the runway The fashion collaboration celebrates the freedom to be "more than one thing" and is the candy brand's latest effort to reach Gen Z. Column Comic Dive: CMO Tribunal Amid a flurry of high-profile departures in recent months — particularly among women executives — some brands are axing the chief marketer role altogether. Read more news What We're Reading Adweek How Brands Are Combatting Influencer Fraud in an Ever-Changing Social Landscape TechCrunch The new Disney+ streaming service is oriented around fans and families The New York Times Facebook Bans Ads From The Epoch Times Digiday Advertising casualties of the pivot to privacy Suggest a story we should read Upcoming Event Raising the Bar with Identity-Based Marketing Aug. 27, 2019 - Aug. 27, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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