Aug. 22 - Mercedes serves AR, voice at US Open | Miller Lite uncaps blockchain-based trivia game

Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game; Band-Aid, Dawn and Hershey's ranked highest of healthiest US brands; HBO modernizes old-timey political cartoons for Women's Equality Day; OOH ad revenues reach post-recession high after 7.7% rise in Q2 View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 22,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Optimize Your Marketing Team's Success Is your marketing team aligned with company priorities? In our new playbook, we'll detail how strategy alignment can increase efficiencies across a multitude of marketing channels. Download now. Mercedes-Benz revs up AR, voice tech with immersive game at US Open A voice command activates a virtual tennis lesson from brand ambassador Sloane Stephens and aims to highlight Mercedes' in-car features. Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game Appearing in apps, social channels and geotargeted media, the game aims to reach users at 230,000 bars and restaurants nationwide. Band-Aid, Dawn and Hershey's ranked highest of healthiest US brands Restaurants, airlines and retailers, including Amazon, were absent from the top 10 list that looks at factors like brand reputation and value.  HBO modernizes old-timey political cartoons for Women's Equality Day Illustrations featuring female characters from shows like "Insecure" will be promoted at gallery-style events and on the blog Man Repeller. OOH ad revenues reach post-recession high after 7.7% rise in Q2 Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple.  Opinion The boardroom's obsession with NPS is shortsighted Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and heads, writes Clarabridge's Sid Banerjee. Read more news Featured Resources FROM: monday.com Manage anything in one centralized work hub The Project Management tool for marketing teams: 2019 Webby Award winner for team productivity software. Join the Revolution! Ebook: 5 Ways Digital Work Management is Driving a New Productivity Revolution. Team collaboration made simple, like having 4 tools in one for all your conversations, files, briefs, checklists, and sheets. What We're Reading Adweek Google Cuts Off Adobe's DSP From Its Ad Exchange The Wall Street Journal JetBlue Tacks Its Name Onto Landmarked Pepsi-Cola Sign in Queens Food Dive Coca-Cola gets into the Christmas spirit with 2 holiday flavors Suggest a story we should read From Our Library Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio View all resources Upcoming Event Raising the Bar with Identity-Based Marketing Aug. 27, 2019 - Aug. 27, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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