Aug. 29 - Bud Light's Victory Fridges return | Mitsubishi pilots hyper-local test drive pop-ups

Mitsubishi merges hyper-local targeting with experiential test drive pop-ups; Jersey Mike's swaps free food for app downloads on fall tailgate tour; From data lakes to data lanes View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 29,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Empower Your Brand With Data Using customer data to inform marketing strategies results in a better customer experience and ultimately stronger customer relationships. Learn how to leverage marketing data in our webinar. Bud Light brings back Victory Fridges at a pop-up appliance store As Cleveland Browns fans prepare for football season, the Anheuser-Busch brand refreshes last year's campaign with a pop-up shop and a pairing with WWE's The Miz. Mitsubishi merges hyper-local targeting with experiential test drive pop-ups Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives. Jersey Mike's swaps free food for app downloads on fall tailgate tour Each of the 16 pop-ups at college football games will offer custom Snapchat geofilters, mobile charging stations, lawn games and branded giveaways. Opinion From data lakes to data lanes An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau. Read more news What We're Reading The Drum Galvanized by its chicken sandwich debut, Popeyes begins building a global marketing unit TechCrunch Ahead of FTC ruling, YouTube Kids is getting its own website Mobile Marketer DTC marketers see higher engagement for ads on mobile than desktop, study says Adweek YouTube Moves Cobra Kai in Front of Paywall Today, Kicking Off Original Content Strategy Shift Suggest a story we should read From Our Library Webinar - on demand Raising the Bar with Identity-Based Marketing By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip