Aug. 28 - Buffalo Wild Wings and Dove target sports fans from opposite angles

Report: Amazon tests data clean room to improve audience targeting; Dove Men+Care taps everyday athletes for new campaign; Amazon Prime Video will stream Rihanna's Savage X Fenty fashion show; From data lakes to data lanes View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 28,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Empower Your Brand With Data Using customer data to inform marketing strategies results in a better customer experience and ultimately stronger customer relationships. Learn how to leverage marketing data in our webinar. Buffalo Wild Wings kicks off football season with relationship-saving 'prenups' The restaurant chain looks to protect fans' football watching with a campaign that doubles down on more traditional views of masculinity. Report: Amazon tests data clean room to improve audience targeting Currently in a closed beta, the data-sharing service underscores how the e-commerce giant increasingly looks like digital platforms Facebook and Google. Dove Men+Care taps everyday athletes for new campaign After research showed a majority of men want to see everyday athletes better represented in media, the brand shifted its messaging. Amazon Prime Video will stream Rihanna's Savage X Fenty fashion show The fashion brand looks to harness the ecommerce giant's vast customer base beyond Prime subscribers. Opinion From data lakes to data lanes An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau. Read more news What We're Reading The Wall Street Journal Facebook Ad Prices Surge Due to Barrage by Democratic Hopefuls Digiday With rise of Amazon, shopper marketing is booming The Drum Nearly half of finance marketers suspect they will in-house more work this year AdAge As Apple gains, Fitbit strives for comeback with new marketing push Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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