Aug. 19 - Direct Auto taps Tonya Harding for rebrand | Marketers' content pipelines are uncoordinated

Adobe: Just 35% of marketers think their content pipeline is efficient; Campbell Soup, Rolex top ranking of brand personality; Campaign Trail: Why Brita used Photoshop to trash idyllic locations View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 19,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Optimize Your Marketing Team's Success Is your marketing team aligned with company priorities? In our new playbook, we'll detail how strategy alignment can increase efficiencies across a multitude of marketing channels. Download now. Direct Auto taps Tonya Harding, Johnny Manziel for rebrand focused on second chances Rapper Fat Joe also makes an appearance in the campaign created with agency of record Pereira O'Dell. Adobe: Just 35% of marketers think their content pipeline is efficient Lack of access to information is a hurdle for creatives, with 40% citing a desire to see more reporting data.  Campbell Soup, Rolex top ranking of brand personality Trustpilot revealed the "big five" basic traits are openness, conscientiousness, extraversion, agreeableness and emotional range. Mobile Marketer Trendline Everything you need to know about mobile messaging Despite its maturity, texting is still massively popular, with businesses expected to send 2.5 trillion messages in 2019. Find out what you need to know about today’s messaging trends. Access the trendline. Column Campaign Trail: Why Brita used Photoshop to trash idyllic locations Part of what powered the #NoFilterNoFuture campaign on Instagram were compelling influencer narratives and a dash of deception. Read more news Featured Resources FROM: monday.com Manage anything in one centralized work hub The Project Management tool for marketing teams: 2019 Webby Award winner for team productivity software. Join the Revolution! Ebook: 5 Ways Digital Work Management is Driving a New Productivity Revolution. Team collaboration made simple, like having 4 tools in one for all your conversations, files, briefs, checklists, and sheets. What We're Reading Bloomberg Amazon Tests 'Top Brand' Label for Some Big-Name Fashion Sellers The Wall Street Journal Nike to Change Pregnancy Policy in Athlete Contracts MediaPost Communications Report: 'Problematic' Ads Fund $235 Million On Disinformation Sites TechCrunch YouTube shuts down music companies' use of manual copyright claims to steal creator revenue Suggest a story we should read From Our Library Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip