Aug. 30 - Cheetos walks NYFW runway | Inside Dum Dums' first campaign in 30 years

Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories; Dos Equis offers certificate in watching college football; Bombay Sapphire sparks creativity with crowdsourced art installation View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 30,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Empower Your Brand With Data Using customer data to inform marketing strategies results in a better customer experience and ultimately stronger customer relationships. Learn how to leverage marketing data in our webinar. Note from the editor Happy Friday! Marketing Dive will not publish a newsletter on Monday, Sept. 2, in observance of Labor Day. For a little weekend reading, dive into the creative strategy behind Dum Dums' first ad campaign in 30 years and our comic about a flurry of executive departures as some brands axe the CMO role altogether. We'll be back in your inbox as usual on Tuesday. See you then, and as always, thanks for reading. Natalie Koltun Associate Editor, Marketing Dive Twitter | Email Cheetos snacks on Flamin' Haute look at New York Fashion Week The brand's first runway show and style bar will showcase fans' interpretations of looks inspired by the snack food. Column Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories A new campaign from the iconic candy brand — its first in 30 years — aims to replicate positive feelings from childhood with simple, relatable storytelling. Dos Equis offers certificate in watching college football Completing online courses and an exam gives "students" a chance to win tickets to the College Football Playoff National Championship. Bombay Sapphire sparks creativity with crowdsourced art installation For #FindYourCanvas, the Bacardi gin brand lets microsite visitors remotely paint a shared canvas through robot arms. Read more news What We're Reading AdAge Coors Light, 'official beer of Saturday morning,' strikes deal with ESPN's 'Gameday' The Drum Senior Disney marketing execs laid off Digiday ‘It can be very lucrative’: Confessions of a freelance creative director Adweek General Mills’ Creative Lead Is Out Amid Contentious Review The New York Times What Does VSCO Think About the ‘VSCO Girls’? Suggest a story we should read From Our Library Webinar - on demand Raising the Bar with Identity-Based Marketing By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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