Aug. 23 - Howard Johnson's candy-constructed hotel room | Google outlines radical privacy proposal

Comic Dive: CMO Tribunal; Google proposes radical privacy framework to protect users and ad targeting; Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 23,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Optimize Your Marketing Team's Success Is your marketing team aligned with company priorities? In our new playbook, we'll detail how strategy alignment can increase efficiencies across a multitude of marketing channels. Download now. Howard Johnson sweetens brand refresh with candy-constructed hotel room An experiential pop-up shows off the Wyndham-owned chain's first design update in more than 25 years. Column Comic Dive: CMO Tribunal Amid a flurry of high-profile departures in recent months — particularly among women executives — some brands are axing the chief marketer role altogether. Google proposes radical privacy framework to protect users and ad targeting The initiative acknowledges that efforts by Google, Apple and others to diminish the role of cookies has spurred several undesired responses. Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale. Read more news Featured Resources FROM: monday.com Manage anything in one centralized work hub The Project Management tool for marketing teams: 2019 Webby Award winner for team productivity software. Join the Revolution! Ebook: 5 Ways Digital Work Management is Driving a New Productivity Revolution. Team collaboration made simple, like having 4 tools in one for all your conversations, files, briefs, checklists, and sheets. What We're Reading The Drum Ryan Reynolds tries out hilariously awful new slogans for Aviation Gin Digiday 'A growing ecosystem': With new partner directory, Amazon signals maturity of its ad business Mobile Marketer Mattel races into mobile gaming for teens with 'Hot Wheels: Infinite Loop' Adweek Research Says Brand Mascots Really Do Move the Needle Suggest a story we should read From Our Library Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio View all resources Upcoming Event Raising the Bar with Identity-Based Marketing Aug. 27, 2019 - Aug. 27, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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