Aug. 12 - Can brands avoid sustainability backlash? | Dating app Hinge kills its new mascot

Hinge kills new mascot in push for users to find love and delete its app; 'Norsemen' producer swayed Netflix's algorithm with targeted Facebook campaign; Foot Locker salutes Nike with ads honoring the swoosh, exclusive gear; Comic Dive: The Brands Have Landed View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 12,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Elevate Your Brand with Personalized Marketing The ‘Amazon Effect’ is empowering brands to better act on data. In our upcoming webinar, learn how to organize and deploy marketing data to stay ahead of the competition. Register now. Deep Dive Can brands avoid backlash as sustainability scrutiny piles up? Big businesses are some of the world's largest producers of waste, and they're under mounting pressure to craft strategies to address the issue. Experts advise that actions speak louder than words. Hinge kills new mascot in push for users to find love and delete its app The dating app's first international campaign includes ads in New York City subway stations and on Hulu. 'Norsemen' producer swayed Netflix's algorithm with targeted Facebook campaign The campaign, which cost just $18,500 in the U.S., reached 5.5 million Facebook users and generated 2 million video views.  Foot Locker salutes Nike with ads honoring the swoosh, exclusive gear The duo's latest collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo. Column Comic Dive: The Brands Have Landed Bud Light and Arby's are storming Area 51, but will any of the millions interested in the Facebook event actually show up? Read more news What We're Reading The Wall Street Journal Inside General Mills' Plan to Make Lucky Charms Seem Hip Digiday WPP and Omnicom take a stand against Accenture-led audits MediaPost Amazon Hints At Expanding Blockchain Into Advertising The Drum Papa John's to pump $40m into marketing efforts with Shaquille O'Neal in tow Suggest a story we should read From Our Library Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio View all resources Upcoming Event Raising the Bar with Identity-Based Marketing Aug. 27, 2019 - Aug. 27, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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