July 10 - How 'woke-washing' hurts brands | 'Stranger Things' product placement valued at $15M

'Stranger Things' product placement valued at $15M, study says; Supercuts seeks fresh brand look with humorous campaign, technology push; Study: 18% of OTT ad inventory is fraudulent; Schick promotes self-love with parody video, contest View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 10,​ 2019 MARKETING DIVE TRENDLINE Mobile Messaging Trends to Watch How are marketers leveraging SMS and messenger apps? Our sister publication, Mobile Marketer, takes an in-depth look at the latest trends. Access the Trendline. Deep Dive The year of 'woke-washing': How tone-deaf activism risks eroding brands Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry. 'Stranger Things' product placement valued at $15M, study says The findings could erase any doubts about the value of product placement as speculation grows that the platform could switch to an ad-supported model. Supercuts seeks fresh brand look with humorous campaign, technology push New creative stars a bald "House of Cards" actor, who jealously shames people for taking their hair for granted. Sponsored Content by Bynder Digital transformation starts with DAM 3 models for digital transformation: an executive guide for marketing. Get the guide. Study: 18% of OTT ad inventory is fraudulent Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads. Schick promotes self-love with parody video, contest Jackie Cruz of "Orange is the New Black" woos herself on "Feelin' Myself Island," in a parody of reality dating shows like "Love Island." Cotton Inc. debuts Amazon store curated by celebrity stylist Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers. Deep Dive 9 buzzworthy campaigns that set brands apart in 2019's first half From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise. Read more news What We're Reading Mother Jones New Coke Didn’t Fail. It Was Murdered. Bloomberg PepsiCo Finds Elusive Soda Success With Mountain Dew for Gamers The Wall Street Journal ‘Friends’ to Move to HBO Max, WarnerMedia’s New Streaming Service CIO Dive GDPR strikes again: Marriott International faces $124M fine The Drum FTC mulls disabling YouTube ads to protect against child privacy Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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