July 29 - Arby's drives food truck to Area 51 | Pizza Hut, Snickers make esports push

Pizza Hut, Snickers kick off EA's Madden NFL esports championship; Amazon breaks open Fire TV with ad inventory access via Dataxu, The Trade Desk; Why consumers named Patagonia a leading innovative tech brand; Capital One signs Taylor Swift, eyes an edge in cash-back market View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 29,​ 2019 Arby's readies special food truck menu for 'Storm Area 51' event "We can't confirm if there are aliens at Area 51. But, if they do show up, they deserve the best meats on Earth," CMO Jim Taylor said. Pizza Hut, Snickers kick off EA's Madden NFL esports championship Airing on Twitch and YouTube, the esports tournament is timed with the NFL Kickoff from Aug. 30 to Sept. 1. Amazon breaks open Fire TV with ad inventory access via Dataxu, The Trade Desk Dataxu's CEO told CNBC in a statement that the move "changes everything" for the CTV ad market. Why consumers named Patagonia a leading innovative tech brand YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve. Capital One signs Taylor Swift, eyes an edge in cash-back market The "Shake It Off" singer appears in a commercial highlighting the company's Savor card. Column Comic Dive: Reality of in-housing sets in for brands While major companies flaunt their in-house marketing teams, many struggle with attracting talent and energizing creatives. Read more news What We're Reading The New York Times Privacy Group Files Legal Challenge to Facebook’s $5 Billion F.T.C. Settlement Digiday ‘Everything is political’: As Ogilvy internal turmoil continues, agencies grapple with a new market reality Ad Exchanger How Ad/Fin Got Caught In The Crossfire Of The Industry’s Transparency Crusade The Wall Street Journal Vice Media in Talks to Buy Refinery29 Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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