Weekender: Busch hides 'Pop Up Schop' somewhere in a national forest

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Marketing Dive's Top News Weekender | July​ 20,​ 2019 BROUGHT TO YOU BY — Brand Networks Learn the Key to Amazon Advertising Unexpected industries are already winning with Amazon Advertising. See how your brand can get ahead in our complete guide. Get the free guide. Busch hides 'Pop Up Schop' somewhere in a national forest Fans who decipher clues on Twitter and find the secret location could win a lifetime supply of beer. Oscar Mayer's Wienermobile is for rent on Airbnb The Kraft Heinz brand will turn the iconic hot dog-themed vehicle into a campsite to coincide with Lollapalooza. Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze. Bud Light offers free beer to aliens escaping during 'Storm Area 51' event In response to a viral Facebook event, the beer brand will debut an alien-themed label if it receives 51,000 retweets on Twitter. Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run The Frito-Lay brand claims the first crack at the concept resulted in 700 selfies posted per day with its products. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive No ads, no problem: How marketers are collaborating with streaming platforms Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy. Best of What We're Reading Digiday The Washington Post is preparing for post-cookie ad targeting CNBC Netflix tanks after whiffing on global paid subscribers The Wall Street Journal Amazon Offers Sellers a Leg Up, With a Catch Retail Dive From Old Navy to Madewell: How sub-brands grow up to eat their parents Adweek What It Means for Advertisers as Accenture Ventures Further Into Agency Turf Food Dive Budweiser launches limited edition lager to connect with farmers Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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