July 24 - HotelTonight deals with FOMO | CMOs struggle with 'short-termism'

CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds; Merkle: Amazon top-of-search ads drive 3% of impressions but 45% of spend; Marketers expect tech vendors to clean up ecosystem as complexity grows, study says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 24,​ 2019 HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more. CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue.  Merkle: Amazon top-of-search ads drive 3% of impressions but 45% of spend Total spending on U.S. paid search ads grew 14% in Q2 from a year earlier, a slight deceleration from Q1 as growth on Google dipped slightly. Sponsored Content by Bynder Digital transformation starts with DAM 3 models for digital transformation: an executive guide for marketing. Get the guide. Marketers expect tech vendors to clean up ecosystem as complexity grows, study says The findings suggest there may be an opportunity for tech vendors to alleviate pain points around streamlining, fraud and transparency. Read more news What We're Reading The Wall Street Journal Justice Department to Open Broad, New Antitrust Review of Big Tech Companies Bloomberg NBC Expects Record 2020 Olympics Ad Sales Topping $1.2 Billion Adweek IPG Reports Healthy Q2 Performance Despite Losses in US Restaurant Dive Pizza Hut pilots self-service pickup cubbies CNBC FTC slaps Facebook with record $5 billion fine, orders privacy oversight Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip