July 25 - Amazon's big audio ad pitch | Mobile powers Facebook revenue gains

Facebook's Q2 revenue jumps 28% as mobile ads power growth; Outdoor Voices issues magazine as part of new storytelling platform; Study: Gen Z prefers social media as top influence channel; E-commerce channel, mobile search ads boomed in Q2, study finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 25,​ 2019 Ad Age: Amazon courts Colgate, L'Oréal and Lululemon for 'audio ads' test Attached to Amazon's new music streaming service, the format could also be a bid to shore up Alexa's strength as the audio space heats up. Facebook's Q2 revenue jumps 28% as mobile ads power growth Mobile video accounted for more than half of video revenue for the social giant that says "thumb-stopping" creative must hook users within three seconds. Outdoor Voices issues magazine as part of new storytelling platform The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing a performance-driven angle. Study: Gen Z prefers social media as top influence channel The cohort differs from older generations in saying that online videos are a key brand discovery platform, behind social media and websites. E-commerce channel, mobile search ads boomed in Q2, study finds Stories accounted for 18% of all Instagram ads, up from 9%, and spending for Stories grew a massive 186% compared to Q2 2018. Read more news What We're Reading CIO Dive What Facebook's $5B FTC settlement means for Zuckerberg, third parties and corporate structure The Drum Diageo marketing increase pays dividends with global sales growth The New York Times YouTube Is a Big Business. Just How Big Is Anyone's Guess. Adweek Martin Sorrell Slams Holding Companies' Data Strategies and Insists Facebook and Google Are Not 'Frenemies' The Wall Street Journal Ogilvy Says It Won't Stop Working for Customs and Border Protection Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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