July 15 - P&G calls out U.S. Soccer over pay equality | How marketers are collaborating with streaming platforms

No ads, no problem: How marketers are collaborating with streaming platforms; Marvel and Axe partner on web comic series 'The Fresh-Men'; IAB: 48% of consumers shop disruptor brands; Turner pilots in-game ad verification for console platforms View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 15,​ 2019 BROUGHT TO YOU BY — Brand Networks Amazon Ebook: How Any Advertiser Can Win Unexpected industries are already winning with Amazon Advertising. See how your brand can get ahead in our complete guide. Get the free guide. P&G amplifies call for equal pay, makes financial pledge following World Cup victory The marketer's Secret brand, a sponsor of the U.S. women's team, ran a full-page ad in The New York Times and said it will donate a symbolic $529,000 to the cause. Deep Dive No ads, no problem: How marketers are collaborating with streaming platforms Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy. Marvel and Axe partner on web comic series 'The Fresh-Men' The effort, which includes a mixtape and a presence at Comic-Con, is a way for the grooming brand to get in front of its target audience as ad-free media options proliferate. Sponsored Content by Klaviyo 4 ways to ignite summer sales through personalization Create amazing customer experiences and own your growth with these personalization strategies. IAB: 48% of consumers shop disruptor brands DTC fans are twice as likely as those who shop at traditional brands to see direct brands as part of their self-expression, the study found. Turner pilots in-game ad verification for console platforms Turner's ELeague will promote ad inventory in games like "Grand Theft Auto" or "Madden" for which marketers can track viewability metrics. YouTube, Netflix surge in ranking of most valuable media brands Digital platforms snagged five of the top 25 spots as traditional media companies grew more slowly or even lost value. Column Comic Dive: Justice? Do It Despite online outrage, Nike continues to take cues from Colin Kaepernick — a risk that hasn't impacted sales. Read more news What We're Reading Business Insider The FTC's $5 billion fine for Facebook is so meaningless, it will likely leave Zuckerberg wondering what he can't get away with CNBC Amazon asked some advertisers to increase spend on Prime Day by at least 100% Ad Exchanger The Rise And Fall And Rise Of The Global CMO Food Dive Budweiser launches limited edition lager to connect with farmers Adweek IBM Watson’s Newly Sold Marketing Tech Division Rebrands as Acoustic The Wall Street Journal Hilton Plays Catch-Up in Luxury-Travel Market Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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