July 19 - Bud Light storms Area 51 | How Gatorade elevates UGC

Campaign Trail: How Gatorade elevates UGC with an app for teen athletes; Ordering app Ritual pilots AdQuick's performance-based OOH format; Neurological evidence shows halo effect for mobile ads from surrounding content View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 19,​ 2019 BROUGHT TO YOU BY — Brand Networks Learn the Key to Amazon Advertising Unexpected industries are already winning with Amazon Advertising. See how your brand can get ahead in our complete guide. Get the free guide. Bud Light offers free beer to aliens escaping during 'Storm Area 51' event In response to a viral Facebook event, the beer brand will debut an alien-themed label if it receives 51,000 retweets on Twitter. Column Campaign Trail: How Gatorade elevates UGC with an app for teen athletes "Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive. Ordering app Ritual pilots AdQuick's performance-based OOH format The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first. Neurological evidence shows halo effect for mobile ads from surrounding content High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content. Read more news What We're Reading MediaPost Marketers Including VW, Nestle Celebrate Moon Landing Anniversary Ad Exchanger Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors Variety Disney Merges All Media Sales and TV Channel Distribution Under Justin Connolly The Wall Street Journal Amazon Offers Sellers a Leg Up, With a Catch Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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