July 16 - Taco Bell, T-Mobile team on taco pop-ups | CTV ads boost 'Masked Singer' viewership
Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads; Busch hides 'Pop Up Schop' somewhere in a national forest; Dentsu's Merkle buys data firm Ugam to scale advanced analytics; No ads, no problem: How marketers are collaborating with streaming platforms
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.
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