July 26 - Unilever's digital brand hubs proliferate | Amazon ad sales outpace rivals

Comic Dive: Reality of in-housing sets in for brands; Amazon's ad sales rise 37% to outpace digital rivals; Alphabet revenue tops estimates as Google ad sales jump 16%; Catalina ties digital ads to real-world purchases across 700 audience segments View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 26,​ 2019 Unilever builds stable of digital hubs as data-driven marketing accelerates Discussing Q2 results, execs pointed to e-commerce as the "most important" growth channel and highlighted Axe's collaboration with DJ Martin Garrix. Column Comic Dive: Reality of in-housing sets in for brands While major companies flaunt their in-house marketing teams, many struggle with attracting talent and energizing creatives. Amazon's ad sales rise 37% to outpace digital rivals The Q2 increase follows a 34% growth rate for Q1, which had marked a sudden deceleration from the more than 60% gains seen in the prior five quarters. Alphabet revenue tops estimates as Google ad sales jump 16% Analysts expect the search giant to expand ad sales in its Maps app and on YouTube in the years ahead. Catalina ties digital ads to real-world purchases across 700 audience segments As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads. Read more news What We're Reading Adweek McDonald's Reviews Its U.S. Agency Model and Adds Wieden + Kennedy New York to Roster The Wall Street Journal Amazon's New York Office Hunt Includes WeWork-Owned Lord & Taylor Building AdExchanger Digitally Native Companies Spent $1 Billion To Dominate NBCUniversal’s TV Upfront Mobile Marketer Twitter's ad refresh pays off in Q2, but slowdown could be coming Bloomberg Trump Must Face Suit Over Alleged Multilevel Marketing Fraud Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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