July 18 - Wendy's plays 'Fortnite' on Twitch | Some Amazon cracks show as ad biz booms

Amazon's ad boom continues, but marketers find some features lacking, report says; Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail; Don't max out on your core: The value of secondary audience segments View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 18,​ 2019 BROUGHT TO YOU BY — Brand Networks Learn the Key to Amazon Advertising Unexpected industries are already winning with Amazon Advertising. See how your brand can get ahead in our complete guide. Get the free guide. Wendy's plays 'Fortnite' on Twitch to launch Baconfest The burger chain gave away 1,000 Baconator sandwiches to Twitch viewers who ordered from Doordash. Amazon's ad boom continues, but marketers find some features lacking, report says Marin's annual survey of digital marketers found 37% believe the platform's campaign management tools are "not optimal."  Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit. Opinion Don't max out on your core: The value of secondary audience segments Focusing solely on your core audience can lead to missed opportunities for your business — or worse, writes Novarize CEO Alon Tvina. Read more news What We're Reading AdAge Inside the new visual identity being served up at McDonald's Adweek Amazon Gets Rattled as Calls Grow for Reform Ad Exchanger Omnicom Sees Long-Term Risks In Owning A Data Company CNBC Netflix tanks after whiffing on global paid subscribers Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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