July 31 - P&G's sales jump as ad spend shrinks | Coors Light chills with millennials

Coors Light breaks from past strategy in millennial-focused push; Why Amazon should be at the center of every brand's e-commerce strategy; Snickers lifts moods with mobile micro-gifting push from Walmart; Report: Nestlé, Danone and Yili are the world's most valuable food brands View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 31,​ 2019 P&G's sales jump as ad spending shrinks, data-driven marketing ramps up The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products. Coors Light breaks from past strategy in millennial-focused push The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August. Opinion Why Amazon should be at the center of every brand's e-commerce strategy To thrive in today's customer-driven landscape, brands must build agile e-commerce strategies with Amazon at the center, writes Feedvisor's Dani Nadel. Sponsored Content by Bynder Digital transformation starts with DAM 3 models for digital transformation: an executive guide for marketing. Get the guide. Snickers lifts moods with mobile micro-gifting push from Walmart The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores. Report: Nestlé, Danone and Yili are the world's most valuable food brands Performance, business strategy, acquisitions and product quality kept these companies at the top of Brand Finance's annual rankings. Read more news What We're Reading AdAge How CMOs can use research and insights to their best advantage Adweek 11 Key Takeaways on Ad Tech From Industry Leaders Mobile Marketer Snap hijacks hashtags on Instagram as part of first global campaign Digiday ‘No keywords’: Media buyers are testing Facebook’s search ads product The Verge Drink up, stoners: Big Alcohol’s pursuit to make weed beverages Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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