Weekender: McDonald's departing global CMO will be replaced by 2 new SVPs

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Marketing Dive's Top News Weekender | July​ 27,​ 2019 McDonald's departing global CMO will be replaced by 2 new SVPs Two current employees will fill the freshly created roles of global marketing SVP and SVP of marketing technology after Silvia Lagnado leaves in October.  P&G Ventures bets on female-led startups with Vinetta Project deal An initiative to source and scale new businesses will focus on categories such as sleep, menopause and skin. Study: Gen Z prefers social media as top influence channel The cohort differs from older generations in saying that online videos are a key brand discovery platform, behind social media and websites. Pampers links with Alphabet unit on connected baby monitoring system Lumi by Pampers includes sensor-equipped diapers and an app that monitors activities to help parents raise "quantified babies." Staples launches magazine as part of 'Worklife' brand refresh Messaging conveys that Staples is a solutions provider that helps companies and employees work better beyond just selling office supplies. Best of What We're Reading Bloomberg Walmart Deepens Store-Digital Integration as Web Unit Struggles The Drum Diageo marketing increase pays dividends with global sales growth Restaurant Dive Pizza Hut pilots self-service pickup cubbies The Wall Street Journal Justice Department to Open Broad, New Antitrust Review of Big Tech Companies Mobile Marketer Twitter's ad refresh pays off in Q2, but slowdown could be coming Bloomberg Trump Must Face Suit Over Alleged Multilevel Marketing Fraud Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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