Weekender: Kylie Jenner's OOH campaign programmatically pushes ads to over 5.5K signs

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Marketing Dive's Top News Weekender | June​ 1,​ 2019 Note from the editor We want you to tell us what you think. Over the last several years, we've grown rapidly to provide you with essential journalism and in-depth insights into the marketing industry. But we always want to get better at giving you what you need. As the journalists behind Marketing Dive, we want to know what you like about us and what you think we can do better. That's why we're asking you to share your feedback in our first Reader Survey. We'll use this information to directly inform the journalism you see in this newsletter. Five minutes of your time will help us serve you better. Thank you for being a reader of Marketing Dive. We greatly appreciate your support and feedback. Chantal Tode Lead Editor, Marketing Dive Email Kylie Jenner's OOH campaign programmatically pushes ads to over 5.5K signs To launch the new skincare line Kylie Skin, which is available online, ads are appearing on digital billboards and mall video screens across the country. Baskin-Robbins teams with Netflix for 'Stranger Things'-inspired ice cream truck Inspired by the show's Scoops Ahoy Ice Cream parlor, the activation is the latest brand partnership to bring the hit show to life. Gillette extends #MyBestSelf push with video of transgender teen's first shave With its latest campaign, the P&G razor brand again tackled gender issues to demonstrate its commitment to diversity and inclusivity. Sponsored Content by Nielsen Quantifying the value of Snapchat advertising Get insights and best practices for measuring the impact of Snap advertising. Download the eBook. Opinion What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel. Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans Every time announcers say the word "free" on-air during official NBA game coverage, attentive followers have a chance to score a meal. Best of What We're Reading Restaurant Dive Domino's tests AI quality control technology Fortune Here We Go Again: IHOP Teases Another Name Change AdAge How Google is rewriting the rules of ad auctions CNN Sports Illustrated brand sold for $110 million Bloomberg Bing's Not the Laughingstock of Technology Anymore The New York Times Netflix May 'Rethink' Georgia if Abortion Law Takes Effect Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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