June 7 - Bloomingdale's Instagrammable Pride pop-up | Surprise entrant outbids Amazon for Sizmek assets

Surprise bidder tops Amazon's offer for Sizmek assets in quest for independent ad server; Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'; Nike taps new digital chief; Study: Average CMO tenure drops a month while minority chiefs lose ground View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 7,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Target Your Audiences More Effectively Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook. Column Campaign Trail: How Bloomingdale's spun an Instagram-minded pop-up into a Pride tribute The legacy retailer aims to encapsulate the meaning behind the monthlong celebration of the LGBTQ+ community — while spurring UGC. Surprise bidder tops Amazon's offer for Sizmek assets in quest for independent ad server Ycor, agency exec Maurice Lévy's personal holding group, said it made a higher bid because there's a need for an "independent, neutral and transparent" ad server. Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads' The legendary skateboarder teamed with the snack brand for the first time since 2002 in a nostalgic push targeting millennial dads. Nike taps new digital chief Ratnakar Lavu was previously at Kohl's and arrives as Nike is increasingly leveraging tech for both products and stores. Study: Average CMO tenure drops a month while minority chiefs lose ground The number of female CMOs rose to 34 from 28 in 2017, but only nine marketing chiefs were minorities, down from 11 the previous year. Read more news What We're Reading Ad Age Big brands go viral with Women's World Cup ads The Drum P&G crusade calls for the dictionary definition of 'black' to favour skin colour Restaurant Dive Jamba unveils fresh rebrand, spotlights more than smoothies CIO Dive Google Cloud's Looker acquisition signals sharper focus on large enterprises MediaPost Pride Problems: Brands Face A Rainbow Rebellion Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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