June 11 - KFC gets exclusive Mtn Dew flavor | Miller Lite can doubles as game controller

Miller Lite's new Bluetooth-enabled can doubles as a game controller; Study: Many see Pride-themed marketing as a ploy; Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?; Challenging the definition of brand safety View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 11,​ 2019 BROUGHT TO YOU BY — Signal Analyst Webinar: Marketing in the Moment Join Forrester and Signal Thursday, June 13 for a live webinar covering how real-time data keeps brands in lockstep with customers. Register today. KFC's exclusive Mtn Dew flavor aspires to cult success of Baja Blast The fried chicken purveyor takes a page from Taco Bell's playbook with the debut of the peach and honey-tinged Sweet Lightning. Miller Lite's new Bluetooth-enabled can doubles as a game controller For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel. Study: Many see Pride-themed marketing as a ploy Findings include that 24% are more likely to purchase if a company is LGBTQ-friendly, 18% are less likely and 44% say it doesn't matter. Sponsored Content by Salesforce.com The hottest B2B marketing trends of 2019 Business buyers have new levels of expectations when it comes to personalization. Learn the top ways B2B Marketers are making data-driven decisions to anticipate their customers' needs. Learn more. Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV? The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost.  Opinion Challenging the definition of brand safety While the industry settles on what brand safety means, companies are finding fresh ways to define the idea based on their individual values, writes Sovrn's Jeff Meglio. Read more news What We're Reading Digiday NBCUniversal offers refunds to programmatic advertisers following ad insertion error Bloomberg Unilever Taps Growth From Algae-Based Skin-Care Takeover Variety As Madison Avenue Rushes to TV, Hulu Works For Its Cut of the Action Adweek Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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