Weekender: Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'

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Marketing Dive's Top News Weekender | Dec.​ 1,​ 2018 Note from the editor Stay tuned — on Monday, Dec. 3, our team of editors and reporters will announce the winners of the Marketing Dive Awards. As 2018 draws to a close, our third annual awards recognize the leaders, innovators, and breakthrough achievements that had the greatest impact on the industry in the past year. These people, companies, and ideas are changing the industry and shaping the future. Be sure to tune in Monday for a first look at the Marketing Dive Awards. We look forward to your feedback. Davide Savenije Editor-in-Chief Twitter | E-mail Column Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva' The streaming platform unwraps more data-driven billboards, while a yogurt maker fights against soccer fields sprayed with pesticides and a feminine-care brand gets provocative.  Payless entices influencers with fake luxury boutique Attendees offered up to $640 for discount shoes, but rather than pocket the extra cash, the retailer captured influencers' shocked reactions for ads.  Oreo unwraps playable turntable that spins cookies, not vinyl Available on Amazon, the holiday gift lets users record messages and skip to a new song each time a bite is taken from the snackable disc. Amazon scrutinized for sponsored ads in baby registries, WSJ reports The ads from companies like Playtex, J&J and Kimberly-Clark blend in with actual wish-list items, leading some to label them as deceptive. Stella Artois debuts 'robot bartender' that serves drinks, cleans up after itself Bartending Automatic Robotic Technology, or B.A.R.T., turns a robot vacuum into an autonomous bar cart for the AB InBev beer. Hardee's wants Tinder users to swipe right for chicken tender deal As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Relive the year's 6 biggest brand fails — they carry important lessons for marketers From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur. Deep Dive The winners and losers of Black Friday 2018 Some retailers delighted their customers with promotions and free shipping while others crashed and burned.  Best of What We're Reading The Wall Street Journal Inside the Marriott-Starwood Loyalty Program Turbulence Retail Dive 10 digitally native brands to watch Recode An Amazon revolt could be brewing as the tech giant exerts more control over brands Bloomberg Facebook's Sheryl Sandberg Is Tainted by Crisis After Crisis Reuters Unilever CEO retires after headquarters row, replaced by insider Jope Retail Dive Amazon stays quiet on cybersecurity breach Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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