Dec. 6 - Disruptor of the Year: Burger King | Payless stunt trips over millennials

Payless draws negative buzz from millennials over influencer stunt, analysis finds; Facebook's newly released internal emails showcase freewheeling approach to user data; Champion of the Year: Syl Saller, Diageo; Accenture among 3 finalists bidding to acquire MDC Partners, Adweek reports View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 6,​ 2018 Dive Awards Disruptor of the Year: Burger King After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth. Payless draws negative buzz from millennials over influencer stunt, analysis finds Older consumers had a more positive impression of the retailer, which recently opened a fake luxury boutique that fooled influencers into thinking discount shoes were high end. Facebook's newly released internal emails showcase freewheeling approach to user data Communications between executives highlight behind-the-scenes deals with app developers to sell user data and hamper access for other apps. Dive Awards Champion of the Year: Syl Saller, Diageo Diageo's CMO has frequently championed an inclusive approach to marketing and creativity by spearheading diversity initiatives and leading stronger pushes for gender representation throughout the industry. Accenture among 3 finalists bidding to acquire MDC Partners, Adweek reports The struggling agency network owns more than 50 shops globally, including 72andSunny and Crispin Porter + Bogusky. 63% of consumers prefer to purchase from purpose-driven brands, study finds The concept continues to resonate with marketers as well, with trade body the ANA this week naming "Brand Purpose" as its marketing word of the year. Variety: Hulu, AT&T will run ads when streaming viewers pause "Pause ads" next year aim to provide a "natural break in the storytelling experience" and help streaming services monetize beyond subscription fees. IAB: Companies will spend $19.2B on third-party data and solutions in 2018 A 17.5% uptick in spend over last year comes despite growing scrutiny into how consumer data is leveraged by businesses and laws like GDPR.  Dive Awards The Marketing Dive Awards for 2018 The awards recognize the industry's top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future. Read more news What We're Reading Ad Exchanger Multimillion-Dollar Oops! Google Will Pay Publishers For 'The Night Of The Yellow Ad' Buzzfeed News Mark Zuckerberg's Biggest Problem: Internal Tensions At Facebook Are Boiling Over The Wall Street Journal Veteran Ad Executive to Return to Run WPP's Wunderman Thompson Unit in North America Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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