Dec. 3 - Marketing Dive Awards unveiled | Intel clips in-house agency

The Marketing Dive Awards for 2018; Nat Geo, WeWork recreate '90s workspaces to promote dot-com bubble series; Ad Age: Intel strips in-house creative agency to focus on B2B; Lane Bryant, Cacique champion women of all sizes in rebuke of Victoria's Secret View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 3,​ 2018 Note from the editor After careful consideration of the leading executives, companies and industry trends, we are pleased to unveil the winners of the Marketing Dive Awards for 2018. Between tech-infused creative, personalized videos at scale and risky ads that help to shape broader cultural conversations, these award winners are innovating and pushing the boundaries of the marketing world. We will share stories of our winners through Friday, but you can explore all the winners here. First up is Marketer of the Year. Hope you enjoy and, as always, thanks for reading. Natalie Koltun Associate Editor, Marketing Dive Twitter | Email Dive Awards Marketer of the Year: Nike The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP. Dive Awards The Marketing Dive Awards for 2018 The awards recognize the industry's top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future. Nat Geo, WeWork recreate '90s workspaces to promote dot-com bubble series The campaign features authentic computers and games from the era, along with social vending machines that dispense candy, toys and trading cards.  Ad Age: Intel strips in-house creative agency to focus on B2B Agency Inside was created in 2014 under then-CMO Steve Fund, and was charged with revamping Intel’s 50-year-old brand image to be more innovative. Lane Bryant, Cacique champion women of all sizes in rebuke of Victoria's Secret The inclusive campaign launched just before Victoria's Secret's annual fashion show, which faces renewed backlash following the CMO's offensive comments last month. WPP's Grey links with startup platform Betaworks to tap into tech innovation Grey will be Betawork's sole marketing partner under the exclusive deal, and can glean insights from the accelerator and venture-capital firm to share with clients. Column Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva' The streaming platform unwraps more data-driven billboards, while a yogurt maker fights against soccer fields sprayed with pesticides and a feminine-care brand gets provocative.  Read more news What We're Reading Ad Age Samsung overtakes P&G as world's largest advertiser Mobile Marketer McDonald's honors 'hamburger menu' creator with Reddit takeover The Drum The pros and cons of BuzzFeed's 'duopoly-challenging' digital media merger proposal Adweek New Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC Marathon Ad The Wall Street Journal Paywall for HuffPost? Verizon Hunt for Web Revenue Goes Beyond Ads Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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